ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION: APPLY is hybrid/remote friendly. The preferred candidate should be based in North America and able to collaborate with teams across ET, PT and GMT time zones.

THE ROLE:

Apply Digital is investing in deep industry leadership to drive the next phase of growth. As General Manager, Entertainment, you will be a CEO-reporting executive with full accountability for revenue performance in the Entertainment vertical globally — spanning media, streaming, gaming, live entertainment, sports, and adjacent sectors.

This is a rare combination of commercial leadership and market authority. You will own the global revenue number, shape go-to-market strategy, and serve as Apply Digital's most visible voice in the Entertainment space. Critically, you will bring an advanced, practitioner-level perspective on the impact of AI — and guide both clients and internal teams on how autonomous, agentic customer experiences are reshaping Entertainment.

You will work in close partnership with regional Managing Directors (NA, EMEA and LatAm) who own local market execution, providing strategic direction, deal support, and arena-level coordination.