Senior Associate, Event Marketing

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

At Toast, we believe events are one of the most powerful ways to connect people to our mission, our customers, and our brand. From tradeshows and brand activations to internal programs and sponsorship experiences, events play a critical role in building awareness, community, and momentum across our business.

We're looking for a highly organized, detail-obsessed Senior Associate, Event Marketing to own the planning and execution of external brand marketing programs — including tradeshows, brand activations, and sponsorship activations — while partnering closely with the broader Events team across internal and external programs.

This is an ideal role for someone who thrives in fast-paced environments, loves managing complex logistics, and gets energized by bringing high-impact brand experiences to life across a wide range of program types.

A day in the life (Responsibilities):

• Own end-to-end planning and execution for assigned external events, including tradeshows, brand activations, and sponsorship-related activations -  from initial scoping through onsite execution and post-event readout.
• Manage all event logistics including booth builds, venue and vendor coordination, shipping, travel, collateral, giveaways, signage, and onsite attendee experience.
• Bring brand activation programs to life in creative, high-impact environments -  ensuring consistent brand standards, messaging, and audience engagement across all touchpoints.
• Manage budgets for assigned programs, including planning and forecasting, expense tracking, vendor invoicing, and post-event ROI analysis.
• Serve as a primary point of contact for show organizers, venue teams, external vendors, agencies, and third-party partners.
• Partner cross-functionally with teams across Toast (Marketing, Sales, People, Communications, Product, Customer Success, and more) to ensure events align with business priorities and goals.
• Own staffing coordination for assigned events: build schedules, assign roles, and provide onsite expectations and enablement for attending Toasters.
• Partner with Marketing Operations (MOPs) to support event setup, registration tracking, lead uploads, campaign attribution, and performance dashboards.
• Track leads, MQLs, and engagement metrics; deliver clear post-event readouts with insights, learnings, and recommendations.
• Support internal and cross-team events as a flexible execution resource when needed, including company-wide programs, team trainings, and customer-facing experiences.
• Maintain event timelines, calendars, and detailed checklists to keep programs on track and well-executed.
• Proactively identify operational gaps and bring forward recommendations to strengthen program execution over time.

What you'll need to thrive (Requirements):

• 5+ years of event marketing experience, with a strong focus on external events such as tradeshows, brand activations, or field marketing programs.
• Proven track record managing end-to-end event execution with strong onsite presence and ownership.
• Experience with brand activations, experiential marketing, or sponsorship programs is strongly preferred.
• Exceptionally organized, detail-oriented, and resourceful with the ability to manage multiple programs simultaneously.
• Strong communicator with the ability to collaborate effectively across cross-functional stakeholders and influence teams to drive event success.
• Comfortable being external-facing: working with vendors, venue teams, show organizers, agencies, and partners.
• Experience supporting budgets, tracking expenses, and reporting on event performance and ROI.
• Demonstrated ability to track event KPIs and summarize performance insights.
• Familiarity with registration platforms (Cvent, Bizzabo), CRM tools (Salesforce), and project management tools preferred.
• Strong understanding of brand experience, booth flow, visual consistency, and audience engagement at events.
• Ability to thrive in ambiguity and a fast-paced environment with many evolving priorities.
• Willingness to travel approximately 20-25%, including some weekends.
• Positive, solutions-oriented mindset and a strong team player.
• Self-directed and motivated to continually improve event quality, efficiency, and impact.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.